Target Just Announced Its Answer to Prime Day
We may earn a commission from links on this page. Target is the first major retailer to announce its own sale to compete with Amazon's Prime Day 2026 . In a press release today, the company revealed that its "Circle Deal Days" will take place from June 23 to June 26, which happen to be the exact dates Amazon has staked out for its own major annual sale. Here is everything you need to know about Target's upcoming sale. What is Target Circle Deal Days? Circle Deal Days is Target’s new name for its biggest sales of the year. In 2025, its sales (held in July and October, again at the same time as a pair of Amazon events) were called Circle Week , but starting with this spring's sale (which happened around the same time as Amazon's Big Spring Sale ), it seems Target has pivoted to calling the event "Circle Deal Days." Aside from the fact that it doesn't last a full week, it's the same concept as a Circle Week sale. Like Prime Day, this sale us...